Alexander Vergara

Building a luxury brand from scratch. I partnered with the CEO of this $12M homebuilder to completely reposition the company from a general contractor into a luxury market leader - building the marketing function, hiring and managing an 11-person team, and driving the highest revenue opportunity month in company history.

• Repositioned the brand to target high-net-worth buyers through a complete overhaul of messaging, creative strategy, and go-to-market approach
• Built the marketing department from zero: designed organizational structure, wrote job descriptions, established KPIs and workflows, recruited 11 team members, and trained leadership to operate autonomously
• Tripled organic search visibility through full website redesign and SEO restructure, establishing dominant market presence in target luxury segments
• Drove the highest revenue opportunity month in company history while managing $175K annual paid media spend across 6 channels with full P&L accountability

Rapid growth through operational excellence. At this $11M tactical gear manufacturer, I partnered directly with the CEO to restructure the entire revenue function. The result: tripled lead generation, secured major government contracts, and established new company records for product launch performance.

• Tripled inbound lead generation through strategic paid media overhaul across 6+ channels, becoming the primary driver of company pipeline growth
• Secured high-value government contracts with FBI, Department of Energy, and institutional buyers - opening entirely new B2G revenue channels
• Led the fastest product launch in company history, achieving record revenue growth and establishing new benchmarks for speed-to-market
• Rebuilt HubSpot CRM infrastructure and sales/marketing alignment, creating data systems that enabled accurate forecasting and strategic pivots

Promoted twice in nine months. I led digital advertising strategy for a $120M manufacturing company, managing $12M in annual ad spend that generated $115M in revenue. This role was about scale - 13,000 leads per month, 9.5 ROAS, and integrating AI across a 40-person marketing team.

• Drove $115M in revenue at 9.5 ROAS managing $12M in digital ad spend across complex B2B sales cycles
• Averaged 13,000 qualified leads per month through continuous campaign development, audience segmentation, and conversion optimization
• Spearheaded AI integration across the entire 40-person marketing department, improving efficiency in content creation, ad optimization, and campaign analysis
• Advanced from Digital Ads Strategist to Lead Digital Ad Strategist to Lead Marketing Strategist in under a year

Building in Web3. I co-founded and led marketing for a blockchain-based fundraising platform, raising $300K in seed capital and building a global community of 100K+ members. We launched on a top-5 centralized exchange at a $300M token valuation.

• Built complete marketing function and scaled community from zero to 100K+ members across Discord, Telegram, Twitter, and blockchain-native channels
• Designed multi-phase go-to-market strategy including whitelist campaigns, investor AMAs, and PR coordination
• Secured listing on a top-5 global centralized exchange through relationship building and compliance coordination
• Co-designed decentralized governance framework and treasury model enabling transparent, community-driven decision-making at scale